{"id":546,"date":"2024-10-15T14:42:59","date_gmt":"2024-10-15T14:42:59","guid":{"rendered":"https:\/\/wildcommunication.com\/?p=546"},"modified":"2024-10-16T16:24:32","modified_gmt":"2024-10-16T16:24:32","slug":"la-comunicacion-en-el-sector-turistico","status":"publish","type":"post","link":"https:\/\/wildcommunication.com\/es\/la-comunicacion-en-el-sector-turistico","title":{"rendered":"La Comunicaci\u00f3n en el sector tur\u00edstico"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wild Communication resalta la importancia de la comunicaci\u00f3n en los procesos organizacionales de las diferentes empresas que integran el sector de turismo: hoteles, agencias de viaje, operadores tur\u00edsticos; desde la comunicaci\u00f3n interna que conlleva al trabajo en sinergia de todos los colaboradores, hasta la imagen externa que se posiciona en la mente de los usuarios.\nLa comunicaci\u00f3n es fundamental en la interacci\u00f3n de los diferentes componentes que integran el sector y esta debe ir focalizada en unas estrategias, como publicidad, promoci\u00f3n, relaciones p\u00fablicas, el mundo digital y las plataformas que nos ofrece.\nA continuaci\u00f3n, es b\u00e1sico definir conceptos que son de uso continuo en estos procesos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunicaci\u00f3n Interna:<\/b><span style=\"font-weight: 400;\"> Es la comunicaci\u00f3n dirigida a los trabajadores, su objetivo principal es obtener un clima organizacional adecuado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunicaci\u00f3n Externa:<\/b><span style=\"font-weight: 400;\"> Son los diferentes canales que utiliza la organizaci\u00f3n para difundir informaci\u00f3n y cumple objetivos puntuales como son: reforzar la relaci\u00f3n con los clientes, fortalecer la relaci\u00f3n con proveedores, vinculaci\u00f3n con los medios de comunicaci\u00f3n en general, generar un fortalecimiento de imagen con su p\u00fablico objetivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manual de Imagen Corporativa:<\/b><span style=\"font-weight: 400;\"> Agrupa los elementos que constituyen la identidad visual de la marca; logotipo, s\u00edmbolo, tipograf\u00edas, colores, estilo visual de la marca, estilo de fotograf\u00edas, entre otros.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Digital:<\/b><span style=\"font-weight: 400;\"> Conjunto de estrategias enfocadas a la comunicaci\u00f3n y comercializaci\u00f3n electr\u00f3nica de productos y servicios.\nEl sector tur\u00edstico se encuentra siempre en constante evoluci\u00f3n en el \u00e1mbito social y tecnol\u00f3gico, se caracteriza por la variabilidad en sus pautas de consumo, redefinici\u00f3n de la gama de productos, destinos y tambi\u00e9n de la competencia.\nLa estrategia de comunicaci\u00f3n elegida debe ir a un objetivo SMART (espec\u00edfico, medible, alcanzable, realista y de duraci\u00f3n limitada) y con una descripci\u00f3n completa de cada actividad, estableciendo presupuesto, personas responsables y con una periodicidad ejercer control y evaluaci\u00f3n de las mismas.\nAlgunas de las estrategias reconocidas, que pueden ajustarse a cualquier tipo de p\u00fablico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lanzamiento:<\/b><span style=\"font-weight: 400;\"> Para dar a conocer nuevos productos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confianza:<\/b><span style=\"font-weight: 400;\"> Permitiendo que los usuarios compartan su experiencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visibilidad<\/b><span style=\"font-weight: 400;\"> fortalecer la presencia de la empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Posicionamiento:<\/b><span style=\"font-weight: 400;\"> tiene como objetivo lograr una posici\u00f3n relevante en el mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunicaci\u00f3n integrada:<\/b><span style=\"font-weight: 400;\"> Involucra marca, comportamiento, precio, promoci\u00f3n entre otros aspectos.<\/span><\/li>\n<\/ul>\n<p><b>Expansi\u00f3n:<\/b><span style=\"font-weight: 400;\"> Es utilizada en el caso de ampliarse a otros mercados sean nacionales o internacionales.\n\nEl uso de estrategias resulta importante para el desarrollo y avance de la empresa, realizando una correcta selecci\u00f3n, valoraci\u00f3n, adaptaci\u00f3n y aplicando siempre una correcta comunicaci\u00f3n asertiva, de esta manera mejorar\u00e1 la rentabilidad del negocio, la confianza en el p\u00fablico objetivo y por ende su posicionamiento.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Wild Communication highlights the importance of communication in the organizational processes of various companies in the tourism sector: hotels, travel agencies, tour operators; from internal communication that leads to synergistic work among all collaborators to the external image positioned in the users&#8217; minds. Communication is fundamental in the interaction of the various components that make [&hellip;]<\/p>","protected":false},"author":1,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication in the Tourism Sector - WILD COMMUNICATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wildcommunication.com\/es\/la-comunicacion-en-el-sector-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication in the Tourism Sector - WILD COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"Wild Communication highlights the importance of communication in the organizational processes of various companies in the tourism sector: hotels, travel agencies, tour operators; from internal communication that leads to synergistic work among all collaborators to the external image positioned in the users&#8217; minds. 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